Examples of Cold Emails structures and Why They Work
One of the most common examples of pre-launch email marketing is pre-email blasts that provide value to your prospects before they have even opened their Inbox.
Being proactive is a great way to build relationships with prospects and even customers. For example, you can use cold email examples in your marketing campaigns to get their attention and get their feedback on a product or service.
Do you remember the motto “You Just Use The Old Model And Then Modify It For Your Situation”
Not only will this save you time, but it will also help build a relationship that will carry through to your sales process. If you ask a question, they are more likely to say yes because they are interested in hearing from you and want to find out more about what you offer.
These blasts can include content, bonuses, and calls to action.
They can also be engaging and make the prospect feel personally involved with your brand.
Have you ever noticed that most people who struggle with a project are always starting from scratch?
They have to learn the basics all over again.
It’s almost as though they are mentally disabled. It’s no wonder, so many of them give up so easily.
If you watch people who are really good at something, you notice they don’t have to think about doing what they are doing.
They do it, easily and naturally.
- Do you ever feel like you are writing the same letter over and over?
- Do you ever struggle to come up with fresh and unique ideas?
If so, you are not alone.
Most of us suffer from “writer’s block.”
The reality is a bit different, there is no such thing as writer’s block. There are only dead spaces in your subconscious that are preventing you from coming up with new and fresh ideas.
You can easily overcome this by doing a little research.
Here the only tip you need: Read.
Read everything. Magazine ads, Newspaper ads, direct mail letters, website copy, product packaging…everything!
That is something that is proved.
For years, copywriters have employed the underlying science of persuasion and of influence to attract readers into their content with a multitude of writing approaches.
These formulae operate – and can deter folks from reading your chilly email.
If email marketing sounds hard, it’s because it is.
And with thousands of businesses out there trying to sell you on their services and products, it can be extremely difficult to stand out among the sea of noise.
That’s why I decided to put together a list of practical tips that will help you achieve success with email marketing copywriting, no matter who your client or audience is.
Try and observe how your response rates could increase.
The Reader’s Digest Model
The Reader’s Digest model is a tried and true approach to writing that has made it the world’s most widely read magazine. In 1961, legendary copywriter John Caples analyzed how people responded when they were first introduced with an article from this publication.
He found some interesting patterns: those articles which began concisely but still aroused curiosity tended to be more successful than ones containing lengthy sentences or flowery language designed for style over substance.
Today, his findings are just as relevant in email marketing because what you say at your introduction determines whether someone will reply back or pass on by forever.
So, keep this lesson with you and remember to read the email before sending it ou, to check if:
- Are facts concise and specific?
- The email contains few adjectives and arouses curiosity?
Why does the Reader’s Digest Model work?
It’s no secret that the introductions we make in emails are more important than ever, and a compelling introduction could be what changes your email from being passed over to getting a reply.
The first impression you give to people via an introductory email is often the deciding factor as to whether or not they’ll take any action with it at all – so if you want someone else to read yours, then don’t just send them something without making sure it has enough of what makes for good writing.
A few things can go into this part:
- Introduce yourself personally but briefly (so there’s room left for other details).
- Offer some insight on how their time will be spent reading about whatever topic your message covers.
- Address why they should care about such information now.
The 3-B Strategy
Brevity: Keep it brief.
Blunt! Get straight to the point.
Basic: Simplicity is the Key. Keep it basic.
This cold email method informs the reader about who you are and what you want, adding a crucial component: Direct.
Being direct does not entail being unpersuasive; rather, it implies getting to the point without attempting to be clever. Other types of writing require stories and humour, but not emails.
Get to the point where you can explain why the other person should reply right now.
Why does the 3-B Strategy work?
According to studies, shorter emails result in faster response times. If you force someone to consider what you’re asking, it’s simply another thing on their to-do list.
Star: Describe the primary character in your email message. It may be you, a prospect, a product, or anything else.
Story: Talks about how the star faces the same problem your market does.
Solution: An explanation of how the star wins in the end.
Why does it work?
It works because when we read a narrative, our brain behaves as though we are actually experiencing it.
What if you could have a solution to your struggle?
A hero needs a challenge. A villain, some drama. But what if the protagonist is just an average person?
What if they don’t need to save anyone or anything from destruction and all you want them to do is make your life easier with their products or services?
If that sounds like something for which we seek our heroes, then it’s time to meet one of ours:
- Star: The main character in your email.
- Story: Talks about how the star faces the same problem like those in the customer segment
- “The Real World.” Solution: An explanation of why customers should buy this “Hero” (product) over any other alternative: “No strings attached!”
“You know that feeling when you’re just not succeeding at something, and it’s making your life miserable? Star-Story-Solution is the answer to this frustrating problem. I faced a similar dilemma too, but found out how to get back on track in no time.”
If you’ve ever felt like the world is against you, then this story will help.
Star-story-solution takes a look at how someone from your target audience overcame adversity and found success with our product.
Find out why it works in just four short minutes – we promise that it won’t be long enough for all of life’s problems to get solved!
“The stars in these tales have one thing in common: they all want to go a little faster, get there earlier. They know the risks—that it’s never certain that you can make up for lost time or see again what others might miss.”
– Jill Lepore
Star — A man once faced the same challenges you do. He had a job that he loved but didn’t get paid enough to afford living expenses in his town and send money back home to help out with family debts. It became too much for him, so one day, he decided not just take care of himself anymore; instead, knowing how hard it would be by himself, he prepared food packages for others who were going through what he was experiencing before leaving on a top-secret mission which took years away from his life and left an unspeakable hole in all those lives around him when they heard nothing more about this unknown Mr X until….
Story — When friends finally managed to trace word as far as nearby villages after months…
Intro this with a truly Relatable Experience…
- When you’re watching a movie, and you pretend to…
- When you send a marketing campaign to the same customer 3 times, and they still don’t buy…
- When I got stuck zoomed into emails while working from home until I switched to Inbox…
- When you wake up 1 minute before the meeting and only throw on a shirt.
- When you finish your presentation and see the looks on their faces…
- Your prospect was planning to pay off his credit cards in the next 8 months.
- My co-founders and I just graduated from college and started working for the startup we cofounded. We had this big vision of sending goods to space, but our investors didn’t believe us. Our cofounder was so frustrated that he threw…
Let’s repeat why does the Star-Story-Solution work?
When we read a narrative or story, our brain acts as if we were living it. That’s because the same neurological regions are stimulated in both instances, reading about an experience and encountering one in real life.
Storytelling is great for sales – you can quickly wrap your head around ideas to sell them by telling someone else’s first-hand account of their own journey with that idea or product before going into details on how it might benefit them. Used strategically during cold emails, storytelling will engage your reader and create emotional connections that make correspondence easier down the line!
Before: This is your current reality.
After that, consider how the world would be different if you addressed this problem.
Bridge: Here’s how you get to the goal.
Open your custom email with an outline of your prospects and discuss how the world would transform and improve if this challenge is solved. Close by discussing how their solution to the problem will alter them all.
The world would be a much better place without problems.
But that is not the case, and we can’t stop trying to solve them instead of just looking at all their negative aspects. Imagine what your life could have been if you weren’t so afraid of heights-you might never have learned how exhilarating it feels when facing one’s fears head-on!
Our new Anti-Fear Solution for Heights Course teaches participants skills like deep breathing techniques, mindfulness reflection exercises, along with muscle relaxation training; these are proven methods to manage panic attacks in high places or any other anxieties such as fear, social situations or even test-taking anxiety!
Let us show you the way out.
Why does the Before-After-Bridge (BAB) work?
The BAB formula is a behavioral psychology strategy that uses the human motivation for pleasure by appealing to emotions.
Before-After-Bridge (BAB) is a formula that behavioral psychologists say compels people to take action.
The BAB system uses two universal triggers, pleasure and pain, in order to get the best response from readers. This method of persuasion relies on an immediate sense of urgency by highlighting how you can be rewarded with something good or punished for not responding quickly enough.
The Before-After Bridge formula is simply a way to make your life more interesting.
While it may not be effective for everyone, this simple technique will motivate you and other readers with its universal trigger of human motivation: pleasure and pain.
Attention – Interest – Desire – Action (AIDA)
Attention-Interest-Desire-Action (AIDA) is a marketing technique that persuades the customer to make an action, which can be buying something or making some other choice.
Attention: The AIDA model of marketing has been around for years. But are we still using it? Interest: What’s the point in paying attention or reading if you’re not going to take action on what you’ve learned from this article? Desire Action: If an email can spark a desire that leads into interest and finally onto taking some action, why wouldn’t people follow through when they see ads everywhere, too – especially those who feel like FOMO is causing them anxiety over missing out the opportunity.
Attention: The topic and the initial line invite a reader to raise an important inquiry.
Interest: By presenting facts as to why the reader should be involved. You can pick their interest by also presenting stats and know-how.
The desire: FOMO. The worry that something will fail enhances our desire for it.
Take Action: After reading the email, there’s clear instruction on what to do.
Problem-Agitate-Solve (PAS) is a way to identify and address pain points that could potentially be causing someone frustration. PAS starts by identifying the problem, then agitating it so they can see what’s really going on under the surface—then providing them with an effective solution of their own.
The after stage in this process isn’t as important because most people want freedom from discomfort rather than more comfort or pleasures. If you continue giving them solutions for other pains you’ve identified before moving forward, you will get your product seen!
- Problem: Identify a pain point.
- Agitate: Break the problem down into manageable parts and show how your product solves each.
- Solve: Offer a solution.
Why does the Problem-Agitate-Solve (PAS) work?
We all know that one of the most influential factors in human decision-making is pain.
It has been shown repeatedly to be more powerful than pleasure, which explains why we make sacrifices for our family rather than giving them a gift or even admitting when they are right about something controversial in order to avoid an argument with them.
Pain can come from many sources: physical injury, emotional trauma such as being spurned by someone you love deeply; financial instability (i.e., not having enough money); living away from loved ones while working abroad; etcetera.
The idea behind this statement is that it’s easier for us humans to feel good because there isn’t much work involved- we just need some food and sleep!
Painful things People want to avoid the hassle, problems, and unnecessary burdens; that’s why PAS works so well!
The problem-agitate-solve approach is a strategy that will motivate people to take action. This technique can be applied in many situations, but it’s most effective when solving problems and overcoming obstacles.
What it does: It provides the motivation needed for change by stirring up conflict with its two steps of “problem” and “agitation.”
The final stage solves the issue at hand while making things worse because this creates an urgency to fix what has been done wrong or else lives may suffer even more than they are presently suffering.
This is how to make your message stand out!
Logic and reasoning are the only way to communicate effectively. It’s not enough for you to tell people what they need or want; instead, paint a picture of their current situation with all its nuances that will lead them into understanding why it’s so important for them to act now on your offer.
- Awareness: Describe the scenario or problem in detail.
- Comprehension: Describe how it will have an influence on them in your comprehension.
- Motivation: Create interest in your solution by demonstrating how it solves the problem.
- Take action by requesting a response.
Why does the Action (ACCA) work?
The “Comprehension” and “Conviction” components of the Action (ACCA) technique are intended to hammer home a message about clarity while also evoking a sense of confidence and assurance.
The big idea
The Foundational Concept
A succession of facts, sources, justifications, and advantages is referred to as a chain.
The hook is what gets people to take action.
Cause a powerful first impression by starting with a catchy phrase. Next, create a chain of supporting facts, sources, and advantages to establish credibility and convert attention into an interest in your message. Then, hook them, including a call to action that executes it simply for them to take the subsequent action or step you want them to do.
The important element in this cold email formula is the chain.
Incorporating evidence into your argument will increase your chances of persuading someone to follow through on their promise of action.
Proof points are also fundamental in these cases!
Cold emails should always start with a proof point for the receiver’s attention–and there are many ways to do this.
The most popular chains go from the introduction.
- What problem you’re solving/how your offer solves that issue
- Why you have something worthwhile or unique about your product or service, i.e., additional benefits people don’t often consider when evaluating options like safety features on cars.
- You might also want to include any relevant quotes as well before making one final “ask” at.”