Let's discover the SEO benefits of Content Hubs for operators and small businesses in Cambodia.
Creating a Content Hub Strategy
If you have a small business and already have a website of your own, there is one thing that can help you a bit: content hubs.
A content hub is a consolidated internet location with curated content on a given topic.
Creating a content hub has tremendous SEO benefits, including improved backlinks, search traffic, leads, greater authority, and a stronger brand.
There are various content hubs, and the one you select should reflect the number of topics and subtopics you cover.
If you want to thrive in attracting new potential customers, you have to go beyond product pages and long-form content. Rather, you need a big idea to deliver immersive digital experiences that excite clients and keep them coming back for more.
Your priority right now should be to create exceptional digital experiences for your customers.
What is a Content Hub?
Content hubs have become increasingly popular tools for online publishers. They serve as a centralized location for all content under one roof.
Anyone can use content hubs, whether an individual or a small business.
They also offer numerous benefits to both content creators and operators.
Operators can benefit from having access to the information from their users – such as customer reviews, product suggestions, and more – in one centralized place. Meanwhile, content creators can benefit from having access to a wealth of information on topics that interest them, such as industry trends, best practices for SEO, and so on.
“Creating a content hub has tremendous SEO benefits, including improved backlinks, search traffic, and leads, as well as greater authority and a greater feel of expertise for your brand.”
Why do you need a Content Hub?
A content hub has a clear purpose beyond simply promoting your products and selling them to customers.
It functions to promote your products to customers and turn them into sales leads.
My favorite types of Content Hubs
Marketers and small businesses often create these hubs to help them boost their reach, gain more visitors, and generate more sales.
Creating a content hub, your readers will access the most relevant and useful content possible based on their topic of interest.
Creating a content hub, your visitors will get access to top-quality content that you have handpicked, and your brand’s authority will continue to grow as well as its reach.
Your entire focus needs to be on this:
The content you research and provide is the spine of the whole customer journey, the full buying process someone goes through when they first heard about you until converting into a loyal paying customer.
• Content that is relevant to a segment of the market (“targeted”) and
• Content that provides value to your customers (“value-added”).
The content Gateway
A content gateway is a page on a website. You can take inspiration from Wikipedia to understand how you can design it for a nice users experience, but you can also use different templates.
Each main topic has its dedicated page where the reader can arrive easily.
You can organize the page :
a synopsis or outline of the subject
Resources are provided in the form of links.
Links to new content on the subject that changes on the fly
Using this approach is especially beneficial if you have a large amount of content about a single subject.
The evergreen resources you highlight must be easy to find for the users who are new to the field, and those who are more knowledgeable can simply go to the more recent stuff you release.
The Hub and spoke
Also called “topic clusters”.
As a rule, the Hub and spoke paradigm has a single parent page dedicated to a topic and several static subpages that investigate subtopics within that topic. Using the Hub and spoke architecture, a subject cluster is formed, with the pillar page links to all subpages and the spoke page links to the hub page.
The Hub and spoke content Hub performs the best overall when the parent page and subpages are largely evergreen.
The task of keeping all of the pages up to date and properly linked to one another becomes more challenging if you plan on adding new subtopics or information on a regular basis.
From the perspective of keyword research, you can think of it as follows:
The Hub: Keywords with a high volume of searches are the focus of this section (usually transactional in nature). Among them are services such as search engine optimization (SEO).
The spokes: Keywords with a lower search volume and a longer tail/supporting keywords (usually informational in nature). For example, you could create content that explains what SEO is and how it can be advantageous to you.
In both cases
Consider the implications of this. Is it more likely that you will share a product page, a 300-word listicle that skims the surface of a subject, or a 5,000-word guide that tackles step-by-step a subject from every angle and solves all of your problems and your questions?
Without a doubt, the guide!
Targeted content: In other words, you want your targeted content to be relevant to your target audience. Some examples include • “How to ….. Guides” • Step-by-Step Guides • Product reviews (e.g., Product Spotlight) • User-generated videos • Product information (e.g., How-to videos), value-added content: In other words, you want your value-added content to be useful for customers. Some examples include • Customer service email replies (e.g., How-to email replies) • Product reviews (e.g., Product Spotlight) • Social media advice (e.g., Twitter advice) Targeting is done by using keywords such as “product review” or “product launch,” because these are words that consumers highly search for on Google, so when you use them in an email or on social media, people will assume that it’s about your product/service rather than yours specific comments/opinions about something else (which is why I always add “with my experience as a consumer of this product” after every post like this one).
Consider these following pages as examples, navigate them to see how they supply you with more informational content and additional knowledge all around the main topic: