Do you want small business digital marketing strategies to maximize your 2022?
If you are a Small Business Owner and you have doubts about the optimization of your Digital Marketing. Do not worry here you will find proven strategies for your small business to succeed in your local market.
Don’t underestimate the importance of carefully selecting your digital marketing plan.
We are here to list the most valuable approaches to your small business digital marketing strategies to maximize your 2022.
After all, the appropriate digital marketing approach can make or destroy your marketing efforts.
The top digital marketing techniques for you to pick and choose from, as you expand your firm into the perfect digital marketing strategy.
Create marketing that counts.
If you want to learn about the latest and greatest marketing ideas, tools, tips, tricks, and tactics, you should think about subscribing. Okay, let’s speak about digital marketing tactics. In this video, I’m going to teach you 20 of my very best digital marketing ideas that you can utilize no matter what market, business, or industry you’re in.
Rather than digging into each approach’s detail intricacies and nuances, I’d like to provide you with a high-level breakdown of what these techniques genuinely represent.
And while they’ve shown to be helpful in all of the small businesses I’ve worked with and coached, they won’t help you produce more leads, customers, or sales. Another brief note: there will be some overlap between some of these items, which is purposeful.
After all, we were occasionally looking at digital marketing methods.
To evaluate whether combining two, three, or four elements will effectively hammer the point home for your firm, consider both the high-level macro overview and the low-level micro specificity.
- The goal here is to just flood your head not just with possibilities, but with possibilities that have been proved in the real world.
- The goal is to assist businesses like yours in developing, producing more leads, and accomplishing everything else that a business is supposed to do.
Because, in the end, it’s less about the approach and more about the larger strategy that underpins that tactic. Because, as previously said, a well-executed but only average plan will vastly surpass a horribly executed exceptional one.
Finally, at the end of the day. It’s what gets done and what doesn’t. That certainly moves the needle.
Also, make sure to stay until the conclusion because:
Stick with me here because I did not put any of the points in a sequence, as I believe the final two points or the middle 2 points might be the most critical for your businesses to consider in 2022.
Remember the rule:
let’s get started!
Tip number one - SEO
One of the best digital marketing tactics I’ve seen work for small businesses is none other than SEO.
SEO, or Search Engine Optimization, is by far one of the nerdiest, technical, and geeky topics in digital marketing, but it is also highly vital.
SEO was mainly responsible for the growth of my first marketing agency, which specialized in tour operators marketing back in the day.
Still, some overlap exists because content marketing and SEO work in tandem. They work well together.
Anyway, the point is that SEO, or search engine optimization, is valuable. We don’t have time to go into all the facts and details right now.
But the point is that you should start spending more money on SEO, especially if consumers seek one of the problems your company answers.
When it comes to SEO, various elements influence it, including on-page rankings and off-page signals.
When we talk about on-page, we’re talking about the keywords you utilize in your URL, your title, your headings on-page content, and other things.
When we talk about off-page ranking signals, it ultimately boils down to the amount and type of links that point back to your content, which sends signals to search engines that this is valuable content.
Anyway, the purpose here isn’t to delve into the technicalities of SEO but rather to educate you on why it’s a beneficial strategy and where to find fantastic content if you choose to pursue it.
I’ll include links to some of them in the file you receive together with this Guide.
Tip number 2 - The Google 3-pack SEO
The SEO for the Google 3-pack.
Since the goal is to improve your ranking on the map, this point is only genuinely relevant if you have a local business, a physical shop, or an actual physical location. Otherwise, this point is essentially pointless.
This is critical, particularly on mobile devices, which account for most searches today.
It’s now rather simple to determine if you’re in the top three.
To begin, launch an incognito or private browser to ensure that your past does not influence the results.
Then type in whatever industry you’re looking for and your city name to see what comes up in the map results.
Suppose you’re not in the top three.
If that’s the case, you’re missing out on a huge opportunity. This means you should put some effort, time, and money into developing that great three-pack list, which receives a tremendous amount of clicks.
The following phase is more unconventional and uncommon than SEO or Google three-pack SEO.
Tip number 3 - Making an enticing offer
An irresistible offer is precisely what it sounds like.
It’s an offer too excellent to pass up. It is an offer that motivates your prospects to buy straight away.
These offers are frequently referred to with different terms, but they all effectively mean the same thing.
And what is some kind of offer that you can put in front of your ideal target market that speaks directly to them and motivates them to act?
Now here’s the thing: while creating an appealing offer, we don’t have to compete on price, and we don’t have to give anything away for free.
We must appreciate how important it is to demonstrate that we understand where the client is coming from. This means we need to understand their pains, issues, or frustrations, and how our organization is uniquely positioned to handle those for them.
One of the most crucial things to remember when creating an enticing offer is to address a pain rather than avert a future problem since individuals are far more inclined to respond and take action when attempting to solve an actual pain and problem the customers are experiencing right now.
I prefer to refer to these pains and issues as miseries. It boils down to that they’re attempting to overcome some form of discomfort, trouble, anxiety, or dissatisfaction.
However, this is also known as a bleeding neck, which underlines the need of selling this product or service as soon as possible because the problem you tackle is real and relevant to your clients.
You can present this attractive offer in an ad, as a call to action on a blog post, or directly on the site of your business.
The only thing to remember here is how important it is to have it so that you can compel someone to behave as soon as possible.
Tip number 4 - Lead magnets
We can observe the first overlap as we work our way through these tips.
Your lead magnet can comprise pieces of, or even the entirety of, your compelling offer.
Suppose you’ve never heard of a lead magnet. In that case, it’s just some kind of important content or information that you prepare for your potential consumer in the form of a downloadable product, or anything tangible or physical like a book, a gift, a gadget, or whatever it is.
Still, you’re going to use this in exchange for your customer’s contact details and attention.
There are two reasons why having a lead magnet is so crucial and valuable for your organization.
First: you must create an ideal lead magnet that positions you as an authority while also demonstrating your knowledge by fixing one of their problems with your content.
Second: you must be using this lead magnet to attract leads.
It’s not surprising, is it?
Now, the way lead magnets have traditionally worked is that you’ll want to put this lead magnet offer in front of your ideal target market.
You can do this through an ad or a link on your website, directing people to where they can obtain their free PDF, free guide, or free book plus delivery, whatever it is.
When they arrive at the real landing page. They’ll enter their name and email address, and in exchange for the guide, you’ll receive their contact information, which you may use to follow up with them later.
A final point about lead magnets.
You don’t have to stick to just one lead magnet.
The chances of your customers experiencing only one problem are slim. As a result, you may choose to approach their aches and frustrations from several different angles, which your lead magnets enable you to do.
Tip number 5 - Content marketing
Combining SEO and content marketing.
It’s an excellent technique since content marketing allows you to educate, inform, create value, and demonstrate that you’re the expert in your field by teaching others what you know.
Again, content marketing is a high-level macro overview encompassing a wide range of sub-topics. It includes podcasts, videos, blogs, interviews, lead magnets, resource guides, and similar content.
So, once again, it’s a high-level overview.
The point is, if you aren’t providing content for your target market, you should do that in some way.
The key to successful content marketing is to select the appropriate format and style for you and your audience.
- If you despise the idea of being on camera, videos are generally not for you.
- If you despise the sound of your voice, you should avoid audio content.
- If you despise the concept of writing, a blog isn’t going to be the greatest fit for you.
All of this is to say that, if I had to pick one, the absolute finest type of content marketing that we’re witnessing right now has to be video.
Tip number 6 - Copywriting
And when we talk about copywriting, we’re not talking about copyrights or the legal aspects of safeguarding your work; rather, we’re talking about crafting convincing and impactful sales copy.
Why is copywriting so important?
Because if you don’t have a small business, which I hope you do, why are you viewing this article now?
It’s critical to communicate, convince, and impact the perceptions of individuals who voice and deal with your company.
And we accomplish this through copywriting.
But here’s the thing about copywriting: Everything you write, post on your website is, in fact, text.
It explains how your firm is ideally positioned to help your clients achieve their goals and how you will help them achieve their goals.
So there are several formulas to help you get started with copywriting. But the most important takeaway is to understand your customers, their struggles, frustrations, dreams, needs, goals, and wishes.
Put yourself in their shoes and try to learn.
As a result, you will close more deals with better content.
Tip number 7 - Email marketing
Fortunately, we have already discussed lead magnets and the significance of obtaining client contact information such as their name and email address.
Email marketing, on the other hand, allows you to follow up, provide more value and make offers over and over again.
Consider yourself and how you connect with content and consume information. You check your email once, twice, three times, or even ten times per day.
The same is true for your customers. They actively check their email, so it’s an excellent medium for reaching out to them and spreading your message.
Of course, like with any of the tactics we’re discussing here, the devil is in the details.
- You can’t just spam li advertise all kinds of offers and rubbish to your audience, where they’ll unsubscribe and delete your emails as soon as they receive them.
Rather! You should be strategic and attempt to deliver as much value as possible, which means you should educate, perform, and create interesting content.
Overall, be real and authentic while providing as much value as possible.
Once that’s done, you’ll still need to make offers, so don’t be hesitant to do so as long as they’re relevant to your market.
Tip number 8 - Video marketing is becoming increasingly popular
The use of video marketing is an excellent strategy for small businesses looking to produce more leads, customers, and sales and establish their authority in the marketplace.
For developing trust, communicating your personality, and humanizing your brand and business, video is the ideal substitute for having an in-person chat or face-to-face encounter in person.
Video has a somewhat high barrier to entry, particularly when compared to merely writing a blog post on a topic.
Suppose you are serious enough to be reading this right now and committed enough to improve your small business. In that case, it implies that you are also serious enough to overcome that barrier to entry and do the things your competitors aren’t willing to do, including overcoming some of the discomforts that come with making a video or a live video.
This includes setting up the essential equipment, selecting what you will say, and then recording, editing, uploading, and promoting your videos online.
And don’t forget that you can accomplish this much more quickly by using live videos!
As I indicated in my previous point on content marketing, I feel that video marketing is one of the most effective types of content because it can be syndicated across multiple platforms, suggesting that you may remove the audio and have audio marketing instead of video marketing.
You can transcribe and compose a blog post using excerpts, clips, quotations, or anything else that strikes your imagination. You have a plethora of posts and clips for various social media platforms at your disposal.
This is the most important lesson I’ve taken away from video marketing:
Using video marketing to build trust with your audience is one of the best ways to promote your brand in today’s rapidly changing business world.
Unless you’re going to stop now, you’ll never have a second chance. The key to making video marketing work for you is in the development of a strategic plan, the implementation of it, and the maintenance of it.
You can’t just throw some videos up and expect them to work. To make this happen, you need to establish a strategy first, then you need to implement it, and then you need to maintain it. I will cover each of these three points, starting with the strategy.
Video Marketing Strategy
The strategy involves thinking about what you want to accomplish with your video content marketing, how you’re going to accomplish it, and what you will measure your results by.
As I mentioned earlier, this process will take time, but it will be worth it in the end.
Here are three of the most important things you need to know when developing a strategy for your video content marketing:
How to Create a Video Marketing Strategy that Works for Your Business.
Firstly, you need to understand that video marketing is not a one-size-fits-all solution. Instead, it’s an effective way to market your business on various platforms, including YouTube, Facebook, Instagram, Twitter, LinkedIn, Pinterest.
You should realize that there are two types of video content marketing: Live video and prerecorded video. In other words, you can do either or both. In addition, there are two main types of live video: Live streams, Videos uploaded to a website or social media platform.
Live video is an excellent way to get to know your customers, prospects, and clients. You can even go one step further and talk directly to them by having a conversation in real-time.
When you’re talking to someone directly in person, you can see their body language and emotions, you can hear their voice, and you can tell when they’re looking at you, nodding, or shaking their head.
When you do this on a live video, it’s a completely different experience than if you’re just watching a prerecorded video.
Generally, you want to involve your audience in your product/service by using video. However, it should be remembered that when it comes to videos, two main factors must be taken into consideration:
1) The quality of the movie footage used. You can’t just use stock footage and expect it to have the same impact on your audience as a well-made video produced by an experienced professional or someone with a natural gift for producing quality video footage.
2) The storyline must be compelling and provide an engaging storyline.
You need to make sure that the storyline is multi-faceted and make your viewer think about the issue at hand while watching the video.
This is the reason why we say that people watching a video becomes a part of the story being told by the presenter, rather than watching passively and simply reacting as if they were not aware of what was going on.
There are other ways you can apply these principles, such as using voice overs for narration or using text overlays during playback (for example, if you want your viewers to focus more on a particular aspect of your product/service rather than just listening passively).
For starters, you can use videos to communicate your personality.
This doesn’t have to be done directly with the user. It can also be done through visuals, testimonials, and interviews. In addition, you should also include some content about your brand or product in the videos as well.
This is especially essential for those who are doing customer service, as customer service is all about getting to know the customer and understanding their wants and needs.
In addition to that, you should also try and remove any distractions from the viewer while making sure they have a clear and uninterrupted view of what you want them to see in the video.
The reason why and some additional tips?
The Advantages of Using Video Marketing to Grow Your Business
Video marketing is a great way to communicate your brand and establish your authority in the marketplace.
It’s an excellent way to quickly gain trust and capture attention while also helping your business grow.
One of the best ways to gain a strong brand name on social media is by using video marketing. It teaches people you are someone they can relate to. It helps them see who you are in a much more human way than just reading text or photos.
The real value of having this strategy is that it helps you create a “brand” that people remember, rather than just “your name” or “your product.”
Creating a strong brand name through video marketing can help you stand out from the crowd and help build trust in your brand, translating into higher sales and bigger profits over time.
The following are some tips for using video marketing effectively for small businesses:
1) Don’t lose focus on the message when using video marketing for small businesses:
- Outrightly promoting your products and services without showing any emotion is not what makes you stand out from all the other businesses in the marketplace; it simply makes you feel like an automaton, which will lead to customers seeing you as nothing more than an impersonal corporation whose sole purpose is making money at all costs (which is why many companies do not use video marketing).
- If you want people to see what makes your company special, make sure your video content shows off something unique about yourself or how successful your company has been at making money over time.
- Another reason why videos are so important for small businesses (as opposed to text or photos) is because they become more memorable and people tend to forget things quickly when they do not see them again constantly – this leads to better recall and retention of information over time.
2) Use lots of different camera angles.
This one is self-explanatory if you have ever watched TV commercials, but it also applies here (therefore no need for me to go into detail). At least bring your customers to different journeys, various marketing angles, scenarios and stories.
Allow viewers to experience different things from different perspectives at once, giving them an opportunity to learn about different aspects of the product/service at hand (e.g., what it looks like up close vs. how it looks from afar).
This promotes engagement between viewers.
In addition to this you can read:
9th and Next - Organic YouTube marketing
YouTube is an excellent tool for promoting your message, educating your audience, and developing your company should come as no surprise to anybody who knows me.
It would be best if you thought about both organic and paid YouTube marketing for your marketing strategy.
But to begin in the best way possible, you can start organically winning on YouTube. Being aware that YouTube is a search engine and organic search optimization strategy is one of the most effective approaches to get your YouTube channel off to a good start.
Now, whether or not your video gets viewed is determined by elements such as the thumbnail, the title, the amount of competition for the phrase, and the quality of the video.
Uploading your content to YouTube, even if you have no intention of ranking for specific search terms or establishing yourself as a YouTube celebrity, you can help your current or potential customers by answering questions, problem-solving, or providing troubleshooting details for your product or service.
Content marketing includes video marketing
Paid advertising on the platform is the next component of YouTube marketing.
YouTube advertisements quickly become one of the most successful and potent online advertising.
Especially when Google Ads expenses have risen over time (we see the same with Facebook ads, by the way); With YouTube ads, we can still acquire views for pennies on the dollar.
The YouTube advertising platform is more complicated to use than Facebook’s. Still, YouTube gets your adverts in front of the right people is much easier.
- Non-skippable in-stream ads (including bumper ads)
- Skippable in-stream ads
- Video discovery ads (once known as in-display ads)
- Non-video ads (overlays and various banners)
To maximize your YouTube ad, stick to a script structure (virtually the same script structure you would on Facebook boosted text or video posts)
Another suggestion is to ensure that your targeting is super accurate.
Your adverts and videos must be seen by individuals who are most likely to act, react, and do business with you or your company.
Another piece of advice for content marketing: use your Facebook personal page to market and promote your business.
Now I get the same objections. “I’m not even on Facebook” to “I don’t use Facebook” and everything in between.
You’re not doing your customers a favor if they don’t know about what you have to offer.
Humanizing your brand and becoming more real in your commercial connections is important in today’s atmosphere. Consumers prefer to do business with persons rather than businesses.
So, how do you do it?
How do you market your business on Facebook?
It’s very easy. Just be yourself and talk about what interests you.
Don’t be scared, and start small with a few test articles.
Facebook isn't out yet!
Facebook it’s still a great way to reach your ideal target population.
You may use Facebook videos for advertising your business, generating leads, giving away your lead magnet, and more.
The concept is that you must devote time, money, and energy to choosing your best plan and approach.
Start with a Facebook video ad.
This is powerful since Facebook promotes videos heavily. So if someone watches all of a part of your video, they’ve shown some interest and intent.
To develop trust, we may now build an audience of these viewers to retarget with comparable offers and videos in the future.
Continue with Instagram
Still, the focus on your Instagram is your target demographic.
Use both feeds and stories ads extensively. If you’re new to Instagram, they are the two main ways to connect.
The beauty of Instagram advertisements, like Facebook ads, is that you can instantly put your message in front of your ideal target market without having to create an organic audience over weeks, months, or years.
You may quickly put your ad in front of customers to see if it works or if you need to modify your offer and refine your Instagram ad targeting.
This leads us to the next stage!
10 - Retargeting in 2022
Retargeting is the ability to show advertising to people who have previously engaged with your content in some way. Retargeting is quite effective for several reasons.
The beauty of retargeting is that you can go out and present your ad to someone.
You can retarget on Facebook, Instagram, YouTube, and the Google Display Network the clients who visit and interact with your website and your ads, all at once.
Here’s a hint!
All you need to do is drive traffic to your main website and then retarget across other platforms if you have the pixels installed.
Then you may retarget them on Instagram or the Google Display Network if they visit your website from Facebook.
Suppose you can persuade them to visit your website from YouTube. In that case, you can retarget them on Facebook, Instagram, or even back on YouTube.
So you build this nerdy yet awesome multichannel marketing approach.
Tip nr. 11 - Lifetime customer value
OK, now for the lifetime customer value. Why is lifetime customer value important for your business?
For starters, Lifetime Client Value is what it sounds like: the lifetime value of a client to your firm.
What does this mean?
Knowing how valuable a customer is to your organization allows you to make strategic and cost-effective marketing decisions.
Many companies completely ignore the principle and just do whatever feels right to them at the moment to gain quick gains via additional sales. And suppose they don’t succeed in attracting new customers. In that case, they may abandon them or even lose their existing ones as a result.
Lifetime customer value is also important because you want your products to be useful and attractive enough to keep your customers around for the long run.
Having a long-term customer base that will continue to buy your products over the long-run has tremendous benefits over short-term growth. You can learn more about this concept in these articles:
Your audience is your most valuable asset. To maintain a successful firm, you should devote your resources to cultivating it.
Your audience is your most valuable asset. To maintain a successful firm, you should devote your resources to cultivating it.
Keep your marketing budget tight, and stick to the tried-and-true formula.
Marketing will keep your firm growing steadily and ensure that competitors do not outspend you.
The first thing is to decide how much of your marketing budget should go towards advertising or promotion and how much should be allocated towards sales.
While this is a tough task because of the unpredictability of sales and the need for constant monitoring of trends, it’s important to consider these factors before making any final decisions on marketing spending.
- If you decide that most of your marketing budget should go towards advertising, think about what type of advertising you wish to reach your target audience.
- If you have already invested in online advertising such as Facebook ads or Google ads, it would be best for you to continue with this strategy as long as possible, optimizing the process and integrating retargeting campaigns and email campaigns.
The more clients you have, the stronger your network, and that translates into higher lifetime value.
When it comes to your marketing budget, you should consider how much to spend.
What is the return on investment (ROI) on your efforts?
How much money were you able to lose in making the marketing investment?
What is the return on your marketing effort over a period of time?
The higher the ROI, the more successful will be your marketing efforts.
It is also important that you consider what kind of marketing strategy would work best for your company over the long run.
It is important to think about the long-term goals of your business and what kind of social sharing you can accomplish with this type of marketing strategy keeping the focus on the idea behind your business and your Unique Sales Proposition.
Finally, consider how much data you need to gather through this marketing strategy to complete it efficiently.
Irrespectively of your previous marketing decisions, the following two tips have been shown to deliver the biggest bang for your dollar in terms of marketing results.
Tip nr. 12 - Testimonials and case studies
You want to capture these and display them to prospective customers to show you know your stuff.
Grab the opportunity to use a case study or a testimonial to your advantage.
You establish a large amount of social proof by exhibiting and exposing them, which will become increasingly important in the coming year and beyond as people hunt for true, proven, and authentic businesses.
It’s odd to bring up testimonials and case studies while discussing digital marketing for small enterprises.
But getting testimonials is crucial.
Making detailed case studies also shows that you know what you’re doing.
Social proof is a powerful tool for gaining trust and business. And testimonials and case studies are the social proof you need to use across your social media channels and on your website.
The last tip?
Have a clear, fresh, and thoroughly created ideal customer picture.
So, first, here are some facts regarding this avatar and why it’s so important.
With an ideal customer avatar, you can create a fictional representation of your best customers or pick one or two and describe what sets them apart.
We’re talking about age, gender, income, occupation, and title, as well as regional and psychographic information.
You’ll be able to better understand your ideal customer avatar by learning about their interests, beliefs, affiliations, and organizations, all that is moving them to action.
Why creating a perfect client avatar is vital?
Why creating a perfect client avatar is vital?
You know who they are, what they enjoy, how to speak to them, how they dress, and what they do.
You can find which social media channels your ideal consumer persona is active and present on and which ones they are not.
You can identify which messages will resonate with them and which will not, which campaigns to pay attention to and which to ignore.
It’s easier, clearer, and more productive to approach digital marketing!