Repurpose Your Content
How to Choose the Content to Repurpose? Repurposing Content for SEO
Not every piece of content or blog post you have created is an excellent candidate for repurposing.
Some pages have a very long life and capacity in them, while others work much better as one-offs.
In general, there are 3 kinds of material you ought to concentrate on very first: evergreen material, stuff that didn’t get the attention it deserved, accessible content.
Discover Your Evergreen Material
You might be shocked just how much of your archives certifies as evergreen. I’ve discovered that the two crucial aspects of evergreen content are timelessness and quality.
The timelessness of evergreen content guarantees that it stays pertinent.
The high quality of evergreen material ensures that it will always get traffic.
You will find in the blog so many common-sense SEO advice that you might read every day and continuously find helpful.
Evergreen content is generally your best choice for repurposing.
This type of material isn’t time-bound or tied to a particular event.
This content can stand on its own for months or even years. Evergreen material has some continuous worth for your audience. Examples of evergreen material consist of:
- How-to posts and guides
- Initial research study
- Case studies
- Collections of stats
- Thorough, helpful material
An evergreen article is a kind of content that isn’t time-bound or connected to a specific event. This type of content can stand on its own within the multitude of web content for months or perhaps years.
Evergreen material tends to be reasonably adaptable, along with timeless.
That means it’s not too tough to repurpose an evergreen article into something fresh.
You can take a somewhat various angle on the topic, include brand-new details, or broaden on some aspects of the existing article.
In this way, your audience will feel like if they’re checking out something brand-new.
Outdated evergreen material is also exceptionally easy to repurpose.
If the principles behind a piece of material are still appropriate and beneficial, but the content itself recommendations out-of-date technology or occasions (believe MySpace or among Google’s new algorithm changes), swap out the details that are no longer precise and re-publish the piece.
Some of your content didn’t get the deserved attention?
If some of your content never got the deserved attention, but actually, it was worthy of.
It’s another great candidate for repurposing.
For instance, let’s state you held a webinar, and a relatively small sector of your overall audience went to.
Review Your Most Popular Posts
Inspect your site analytics to see what posts have performed best in the past month and the previous year. When taking a look at your monthly report, keep an eye out for leading content that was released prior to the start date of your report, like a January post topping the charts of your March material.
Still can’t decide what to repurpose?
Start with your most famous pieces of material. You currently understand your audience discovers that content valuable or useful in some way, so riffing off it or providing the details in a different approach could result in a similarly helpful brand-new piece.
Where to find content that deserves repurposing?
The top place to start to discover content worth repurposing is your blog archives. Evaluation your history of posts with an eye toward the following:
See if you have more to state on a subject.
As you’re browsing through your blog posts, be aware of any topics or articles that you might be able to improve on. Possibly something has actually changed in the news since a post went online, or perhaps you’ve learned new details given that the last time you composed on the topic.
Why Repurpose Content?
The Major Benefits
Repurposing your material saves you effort, but that’s not the only factor you ought to do it. Here are a couple of other advantages of re-using your most beautiful pieces.
Repurposing content (aka discovering brand-new ways to recycle your existing material) has a number of advantages, such as:
Reaching a New Audience. Some users choose visual infographics over text statistics. Some choose podcasts over ebooks. Reformatting your material for various mediums implies appealing to more audiences and extending your reach.
I am dusting Off Forgotten articles.
All of us have that book that hangs at the back of the bookshelf. It’s an old favorite, and when you ultimately stumble upon it, you might believe to yourself,
“Hey, I ought to truly check out that book about flying whales once again. It was terrific.”
It might be months or even years prior to you come across that old treasure. Repurposing your material puts that new favorite upfront and center, making sure that an excellent article is never forgotten.
Take Advantage Of Your Efforts
You’re immensely happy when you put a load of effort into a piece of material. Quality and pride aren’t all that’s needed for success. There are all kinds of unseen elements that affect how well a material piece carries out, and often lady luck is on her lunch break.
Repurposing content ensures that users who missed your excellent blog post the first time around have a chance of seeing it for round 2. It’s a 2nd chance at content promotion.
1. Recycling material can help you develop your reputation.
Which would you trust more: a business with merely a blog site, or a business with a complete blog site, an active YouTube channel, and a lineup of well-kept social media accounts?
Most people would select the 2nd business. Having an active, far-flung presence on the Internet develops your authority and your know-how in your field.
2. Repurposing content assists you get in touch with your audience.
Some people do not like checking out blog posts. Those very same people, however, may take pleasure in listening to your post in podcast form on their commute.
You can fine-tune your content to appeal to leads at various stages of the sales channel.
In other ways, you can also upgrade and re-post content for all the readers who might not have actually seen it the first time around. Repurposing material can be as useful for your audience as it is for you.
3. Repurposing content lets you publish regularly.
How frequently you edit brand-new material matters almost as much as the quality of that material.
More than 9 out of 10 top business bloggers release content every week, and even more often.
Recycling your most excellent material in brand-new methods helps you prevent the all-too-common trap of abandoning your old blog posts with no updates at all.
You might have found yourself in a situation where you forget updates on other content channels for months at a time when you get busy with other things.
In other words, repurposing content helps you get more of the benefits of material marketing with less work.
That leads to yet another critical concern:
How to repurpose the content?
Find here the best ways to repurpose content.
” Material repurposing does not just mean that you re-use an old piece of material again and again. Real repurposing needs that we alter it to make it appealing and fresh to a new audience.“
Number 1. Produce Brand-New Blog Posts and Articles
You might have seen in the cinema, tv, music industry, many examples of remakes. A revisitation of previous products to target the same audience, but also to attract the new viewers, using and expanding on the success of the previous format.
The exact same can be true for blog site material. Premium content can spinoff more high-quality content, and the audience can take advantage of both.
One of the most simple examples of this is converting a list included in an article into a series of new and individual pieces of content.
To do this, take a, for example, list posts on your blog that you’ve produced before, break out each product on the list into a post of its own.
Doing so allows you the chance to expand at length on different elements of the original short article to flesh out things in more detail and include background info, tutorials, and examples.
In our experience, we tend to compose a great deal of numbered posts. While not all of them would provide themselves with this technique, there are many that we could think about that greatly improve after we repurpose them in a great way.
Blog posts are regularly a leading performer for brands.
Not only are blog posts vital for reliable SEO, but they can also increase your idea management status, construct networking opportunities, and act as a lead generator for your organization.
Develop posts when you want to notify your audience, increase brand name awareness, highlight your company’s knowledge of current market news, or construct a long-term track record of supplying useful valuable content.
If you’re wondering what kind of post to attempt, there is no lack of possibilities. Here is a list of 21 various types of blog site content.
- How-to Blogs
- Q&A s.
- Business News.
- Product News.
- News Release.
- Comparisons12. Listicles.
- Step-by-Step Guides.
- New Strategy.
- Best Practices.
- Gone Wrong
Try This method consistently.
Think of a keyword that matters a lot to your business sector or your service. Now plug that into a tool like BuzzSumo. What’s the most shared content? This will provide you some ideas about what types of blog content resonate with your audience.
Number 2. Convert Your Old Blog Posts Into brand new Hands-On Guides
As you have been writing maybe about some topics in the same field for some time, you had become a kind of expert in the area.
You ultimately start to collect enough details and proficiency to be able to educate somebody in the field (at least at a first degree).
That’s real of all areas, not just SEO (belief cooking, programs, DIY, etc.)
So why not to place all that expertise to develop an overview and make use of exactly how to do something by collecting parcels of beneficial information you’ve distributed across many posts.
This kind of niche guides, if created and also edited in an instinctive and precise type, can have a very high reading value. They are always useful both as a novice’s lecture as well as a reference book later on.
When you’ve blogged a whole lot concerning a specific topic, consider repackaging those articles right into a fresh new overview.
As an example, you may have written in the past about exactly how to publish images to Pinterest, how to utilize hashtags on Pinterest for better searchability, as well as exactly how to submit cover photos to Pinterest that use message over photos for enhanced click rates.
Take those articles and also turn them right into “The Complete Guide to Pinterest Perfection,” which you can after that make use of in your email marketing and lead gen initiatives.
- Relying on how old your article is, you may intend to update them a little bit as well as give them a brand-new coat of polyurethane, so they beam.
- When you work hard on crafting top quality blog posts, you don’t want them to come to be shed as well as forgotten.
- Recycle those old articles so they’ll continue to be immortal permanently!
Number 3. Refresh And Re-publish Old Posts | Update Your Past Blog Posts With New And Fresh Information
Every so commonly, when I’m examining blog content, I’ll discover some genuinely spectacular articles held back by a pair of little bits of information that have not matured. Modification occurs, as well as also those posts created with 100% precision a couple of months back might not ring true today.
In these cases, you might discover value in repurposing this material as a brand-new post. We always use this tip and this list of suggestions to track what articles might be best for follow-up or update with up to date news and alterations.
Modifying old content in this way is an easy process that can be consistently applied and repeated. You may be able to restore the majority of the web content and also only change a little information. You can include a quick note at the start or end to let viewers know concerning the post’s beginnings when you release.
Blogger Sarah Von Bargen has her own technique for refreshing old posts, and also it involves some cool uses of imagery and also headline rewrites.
“Find a good, lawful photo for them. We like to use a lot of Freepik or Envato Elements to find them!”
- Put the title of the article in addition to the image. This will make it much more Pinterest as well as Twitter feed friendly.
- Add rooms, bolding, or headings to make your article extra legible.
- If you named your post something ‘smart’ the very first time around (like track lyrics), relabel it something distinct and also ”Googleable”.
- Right here is what the Pinterest/Twitter-friendly top photo appears like on Sarah’s blog site.
Keep in mind: You may encounter a piece of material that might make use of a refresh yet, however, still ranks well and pulls in substantial traffic. In this particular case, you will be better off offering the article a fast remodeling rather than creating a new one.
“Update the material within that specific blog post using the existing URL to keep hold of its SEO worth, and advertise that. Some blogging systems will certainly also enable you to change the publish day, allowing you to maintain the URL; however, show it on your blog site as a brand-new blog post.”.
Take action now!
Skim over your blog site archives and seek blog posts that might benefit from some enhancements or updates. If you’ve been blogging for some time, a few of your messages most likely have old, outdated information now.
Broadening old articles with new material is an additional means to include value without creating a whole original article. To prevent any complication after you make your adjustments, add a note to the top of the post, letting viewers know it’s been modified.
We often use this strategy to drive yet a lot more web traffic to the blogs, in every particular niche, staying updated with fads and whatever comes new in the industries.
Keep this in mind because it is very important!
You need to frequently check older content for precision and significance. Up-to-date material is not only crucial for your credibility, but it’s also crucial to improving your online search engine rankings.
In 2015, to reveal the impact that revamped material could have, Buffer, revealed their “No New Content” month-long challenge. This involved only repurposing a couple of pieces of content weekly by upgrading older content with brand-new information. During the obstacle, their organic search traffic grew by more than four percent, and their refreshed SlideShare discussions produced more than 100,000 views.
Number 4. Create Case Studies
Use Your Internal Data, extract important info from more than 1 article, and put It Together right into Case Studies.
There’s re-use worth in analyzing that information if you like spinning out massive quantities of information in the hope of finding valuable patterns that could notify your options.
Case studies are an excellent method to highlight real-life customer experiences of your company, to incorporate data from more than 1 old article.
Ideally, viewers will relate to the case study and see exactly how your product or services might likewise fix their issues.
Of course, scraping your old blog posts, you will find that there is plenty to discover from a more qualitative approach.
Attempting to recognize why something happened in regards to cause and effect can be very rewarding, as well as it is an intriguing psychological workout, both for you, as the person behind the analysis, and also for the viewers.
An excellent case study is less rigorous than research, however additionally extra demanding from an imaginative viewpoint and also if done right, it can obtain you an equal amount of fame.
89 percent of marketers state that case studies, as well as testimonials, are one of the most efficient material forms for influencing purchases. Like client tales, case studies confirm that your services work.
The study is especially useful for conversion rate optimization. Supplying case studies as an element of your content marketing strategy can assist persuade clients to attempt your product/service and also are likewise practical for long-lasting SEO.
Use study when you need to prove worth, emphasize distinction factors against your competitors, or showcase your company’s sales background within your market.
An endorsement on the front page of your internet site is an intro; a case study provides the genuine outcomes behind a testimonial intro.
Attempt this, for instance: Put the data together, be certain to show an obstacle faced by a customer, and show how your solution supplied the response.
Number 5. Create a Presentation
Interesting stats, meaningful quotes, and actionable guidance can make for efficient slides, and the resulting discussion can use an easy-to-read wrap-up of your initial content.
- Sharing those slides to social sites and be sure you add this incredibly valuable content into your old blog post or page, enhancing the chances for engagement.
- Creating the slides is easy with free photo-editing programs like Canva.
One practical app is Canva. It has premade design templates for things like social network photos, blog graphics, and also presentation slides.
You can also use Elements Envato or Freepik to find unique content!
When the slides are built, you can create the presentation or slide deck, making use of a device like PowerPoint or Google Drive.
We compose a great deal of statistically-heavy, research-based articles on social media, so we are lucky to have a great deal of content that would function as slides.
Number 6. Repurpose the Infographics
To optimize the potential of your graphics, take into consideration the countless methods you can broaden the reach of each production.
Particularly throughout the development stage, consider your repurposing technique.
Ask on your own whether a graphic must include your web site URL, your firm logo design, or even an embedded live link to the priced quote research study.
The amount of the adhering to graphics repurposing choices are you currently using?
Social media graphics: Each visual can be published to several systems consisting of Twitter, Pinterest, as well as Facebook.
Developing a useful infographic can be reasonably tricky.
It needs to reveal all the relevant information, eliminate any worthless or repetitive data, make sense, have clinical legitimacy while additionally standing out of the informal customer by being both initial and also attractive.
It may be much less challenging to collect the information you wish to present to your audience than to make the method you’re going to offer it. It may be worth the price: a well-crafted infographic will be shared, liked, commented, shared, consisted of in mainstream magazines, shared.
That’s the main idea.
Besides, you do not have to start from scratch or have a group of wiz-designers, as there are lots of devices and themes to walk around if you’re beginning.
Infographics: An infographic can be embedded along with an article, uploaded to several social networks, submitted to directory sites, highlighted in a multi-media discussion on stage at a seminar or tradeshow, or perhaps integrated into a video clip or SlideShare presentation.
Offer your most preferred photos to buy on a variety of items and also in various styles such as coffee mugs, mousepads, as well as mobile phone cases. You can also integrate these products into your website as a banner ad.
Webinars, as well as live appearances.
If you’re posting images of these occasions, you can consider them as content to create beautiful infographics).
Images, as well as graphics, stand out on a website, and they can be developed in minutes with the correct tools.
Pull together some stats and intriguing facts advertising the benefits of your company, and also develop your infographic utilizing devices like Canva or PicMonkey.
You can, after that, share all the new content through your web site, social media channels, and email.
Number 7. Create a Round-Up Post
Merely gather your most popular posts from the previous year and explain each one in a round-up post, with a link to each post.
A round-up post can be titled “Top 10 Readers’ Picks from 2018,” including the most-read short articles of the year.
Round-up posts are an excellent method to add internal links to your website, drive traffic to other websites, and build your online search engine authority around specific niche keywords.
Number 8. Use Publications And Magazine Covers To Show Your Sources.
Among the more recent kinds of visual material that has been gaining popularity are online magazines (“e-magazines”). Similar to the physical publications we’re all knowledgeable about, online books want to integrate big, powerful imagery with fascinating stories and bits.
So many worldwide businesses, and not only them, come out with their magazines. Make good use of their publications and covers!.
Number 9. Combine Multiple Blog Posts Into An Ebook.
You might believe that you’ve got enough product there for a book when you’ve published material for long enough. And that may just be true. If that’s the case, why not actually develop a book, or rather an ebook?
There are benefits to an ebook both for you and for your readers. As a publisher, an ebook uses you significant flexibility and variety in terms of structure and style, enabling you to come up with a definitely distinct product.
As any reader would tell you, an ebook is easy to bring and easy to gain access to (it does not really matter if it’s on a tablet, on a laptop, on mobile, or an e-reader).
- You can easily browse between chapters and sections of an article or different articles.
- You can be highlighting or bookmark paragraphs or pages.
Have you composed plenty of articles on related topics?
- Put a few of those posts together, and you may find that you’ve got most of the material for an ebook.
- Concentrate on the effort to make your ebook genuinely premium. Sequence your posts in a manner that makes sense, and modify them to improve the book’s flow if you require to.
- Add some fresh, exclusive content, so that your existing readers have a reward for downloading the book.
- Include illustrations, photos, or initial research. Work with somebody to do it for you if you do not understand how to format an ebook.
Number 10. Add A Complete Q & A Section In The Blog Post You Are Reviewing.
Add all the Q & A’s you find that are relevant to the topic of your article. They will be your new Post sections!
Full of questions that readers and truly searching online.
Full of answers, you can find navigating further the web searching for the results of these new queries.
An FAQ page created exclusively on your website can be critical ahead of time prospective sales.
You can respond to concerns about your industry, items, services, and more. These are not simply practical to prospective buyers; they can save your staff time by minimizing the variety of regular questions they get asked.
Attempt This: To make your FAQ page more accessible, different your questions into various classifications, and upgrade it routinely to keep it appropriate.
Number 11. Answer Questions on the Internet.
On conversation boards like Quora and Reddit, your post can function as answers to individuals’ questions. Watch out for concerns and conversations that pertain to blog posts you’ve composed, and release excerpts of your work that address the topic at hand. Just do this if your material is suitable, in any case.
We would go and browse Quora for any associated query.
Whenever we have a new blog site post released, we would then submit a helpful answer and include a link to our brand-new post if that’s relevant and brings more value.
Quora is frequently pointed out as a terrific source of material inspiration, offering genuine user concerns on a substantial range of categories.
The very best method to utilize Quora?
Find a question that sounds appealing (ideally one with a number of upvotes, showing it’s in high need), compose a post detailing a response, and after that address the concern on Quora while consisting of a link to your more thorough article answer.
You’ll get traffic from those wanting a thorough response, plus you’re establishing yourself as a leader and engaging with neighborhood members.
There’s value in having your post read, commented upon, and shown others. But there’s also value in opening your content for a full and unforgiving argument. If you were to publish some of your concepts as an answer to someone on Quora, which is what is most likely to take place. Or if you were to utilize your content to stir up a conversation on a Reddit thread.
Even though these two examples are quite various in a lot of aspects (beginning with the kind of platform they represent), what they have in common is:
- A substantial amount of specialists who contribute to the platform (more noticeably so on Quora, however, present on Reddit too) and
- Sets of involved core contributors and a strong sense of principles.
Yes, the reward may not come as an easy win, but, be sure that it will be the result of severe factors to consider and much direct exposure of your content and yourself.
Number 12. Compose and Add Guest Post/s
Quality material can cause new ideas, stories, and articles on your own blog site, and content can just as quickly be the trigger for your outreach efforts and visitor posts.
One intriguing point of view on content-as-guest-post-fodder is the Hub and Spoke Method.
Just as if you look at a wheel, all these parts are connected, which means that your content on other sites will eventually drive readers and traffic back to you.
“It helps you produce extra content rapidly since you already understand all the essential things to state.
It gets you targeted recommendation traffic that will convert better than other online marketing channels.
And it improves your SEO with relevant, high-quality links back to your site.
These new, extra posts don’t need to be as extensive as your initial short article. So you can quickly work with a blog site author, or have somebody in the house bring and compose quick summaries in new facts to provide the content a brand-new spin.”.
Number 13. Craft A Daily Email Series Repackaging Old Content In Newsletters
Some material, either a single article or single paragraphs, thorough article, or a series of posts on the same subject, provides itself well to bite-sized portions, which can be ideal for a daily email series.
If you send a monthly or weekly email newsletter, add some excerpts or highlights from your latest blog posts.
- You will include links so individuals can read the complete posts if they’re interested.
- You might see your blog site traffic, and your open email rate goes up with this tactic.
Moz is a great example of repurposing material in such a way. They would post all of it in an email Whenever they have a fantastic brand-new post to share. A lot for shorter emails!
Take this post you’re checking out, for instance. Each of these repurposing approaches can be an email of its own. We could approach this process by adding a couple of more images, examples, and instructions, info links.
The best results would arrive with an email series, for example, every 2 weeks, extending the life of the web page content.
- As soon as you have your email series all set (using free services like MailChimp, Campaign Monitor), you can provide this series to readers on your blog.
- You can use this as an opportunity to gather brand-new leads and subscribers.
You can likewise divide the main sections of your ebook into a series of emails and send out to your subscribers. This is a fantastic way to keep your audience engaged without needing to produce unique email content.
Email marketing tools like Mailchimp make it really simple to repackage content into a newsletter format.
The new content format will be sent to subscribers.
Also, consider promoting and scheduling every reviewed old content in a weekly tips newsletter.
It’s a basic way to make sure your content does not go undetected.
Number 14. Create User Manuals Around the Topic
A User manual helps customers get the most out of your item or service. They’re how you turn new clients into power-users.
In the manual, you can collect all the detailed chunks of an old article to present to the readers your new in-depth studies and sources.
Do not ignore the value of Your Clients’ Questions, and you can group all those questions into a brand new FAQ section of the manual.
FAQs are also seriously underrated in the user manuals.
They represent compilations of necessary details that have been statistically proven to come in hand very useful.
Necessary details that can only come from the industry expert, you, and your business!
How could you not have an interest in that?
Similar to basically every other example in this list, there are guidelines on how to develop great FAQs, both in terms of content and structure and in terms of style.
Attempt This: Hire a professional technical author to reword and develop a manual. Fantastic user manuals and paperwork are critical parts of an adequate onboarding flow.
Number 15. Re-post To Social Networks
One of the fantastic features of rediscovering evergreen content is that you can share it today with nearly the same worth as you did when it was first released.
The social networks management method frequently includes material from our blog archives.
It might appear counterproductive to share the very same material to the same audience.
However, we have discovered it to be reliable for hitting individuals in different time zones, reaching new fans, and screening variations of headlines. You could also reach new viewers in your area and locations; in fact, re-posting could bring in 75 percent or more of the engagement of the original share.
- Be extremely selective with the pieces of content you publish on websites aside from your own blog.
- Share the pieces of content with the most mass appeal, and keep the more specific niche pieces for your own website.
- Publish only an excerpt of each post. Include a link to your own blog site for people who want to read the whole thing.
- Avoid publishing the very same content word-for-word. Make important modifications to the text prior to publishing, for example, on Tumblr, on Medium or LinkedIn.
- Wait at least several weeks before re-posting any content; you always need to give Google time to index the original version on your site.
Number 16. Add Testimonials and Reviews.
90 percent of your readers online would absolutely love to find in your articles influencers’ opinions to bond more with your services, to read reviews that can extremely influence their purchase decision.
Testimonials, rankings, and reviews supply more evidence from real customers that your business provides on its guarantees.
Promoting these content possessions to leads at the bottom of the funnel gives them one more reason to take more action.
Try This: Create new content to add to the existing post, improve the overall layout of the websites, make it devoted to testimonials that show particular advantages to potential customers.
Number 17. Repurpose Offline Material
Offline material can be repurposed into online material and vice versa. For example:
In the same way that you might transform a popular article into a printed pocket guide and distribute it at your next trade convention or in-person event, you can create more sections and paragraphs for your old post, or even a completely new article, gathering all the info you want to give to your readers from brochures, pdf publications, magazines, books and so on.
You can also create transcripts and quotes of live conference speeches, videos, and documentaries, turn them into a series of new paragraphs or new blog posts.
Inside every industry, there will be an association, market specialists, events. You can be using eventually one or all these industry highlights.
Key takeaways, for example, a conference, likewise, can end up being your new infographics, paragraphs post, and social media posts.
Number 18. Add Professional Advices and Interviews
Interviews are a popular kind of material for blogs.
They’re easy to perform (just email industry specialists or quick questions), easy to modify (merely a matter of copy and pasting and revisiting and formatting).
This action typically gets a ton of traction (as the folks you’ve talked to share and promote the short article they’ve been discussed in).
Repackage those interviews into a new type in the way of a professional suggestions ebook.
- You’re taking the specific very same material and changing the medium.
- There’s no problem with this, as some individuals prefer ebooks to an article, they are easier to download and check out later on.
- Plus, your new specialist guidance ebook might get the attention of those who missed the interview series the first time around.
Number 19. Create a Podcast or a Video
Opportunities are that a few of your audience prefers content they don’t have to check out. In this sense, take into consideration podcasts and videos could be one of the essential repurposing approaches because they open up a whole brand-new way to connect with others.
It’s tough to fail with any video, as long as it’s well made. If you’re brand-new to videos, though, consider creating video graphics, a whiteboard-style video, or an animated video. These videos are easy to make, and you won’t have to get in front of a camera yourself. A tool like Wave.video can assist you to get going smoothly (and the standard variation is free).
If the content is informational, a video is an excellent way to bring it to life. You can either movie yourself going through bottom lines, or you can get an animated video produced. Utilize this opportunity to include vibrant, visual examples that aren’t static.
You may think about podcasting as an audiobook or a blog on tape. That’s a good starting point. However, the very best podcasts utilize original material as a jumping-off point for a more significant discussion.
People still like to listen to other individuals talking. They do not wish to tune in at a particular hour to be able to do it. So podcasts are indeed the TiVo version of radio shows. In essence, they can be quite entertaining and informing, don’t require you to be active, and can be “absorbed” at any time you choose to.
That last aspect hits a sweet area in terms of benefits and accessibility.
Consider this: how many articles/videos you can read/watch while driving, running, or doing house tasks?
These formats assist you in presenting brand-new opportunities and try out new material and strategies, as long as you manage to ensure a specific level of technical quality.
Even if some attempts might fail, listeners frequently return to a Podcast they like, as soon as the initial attraction has been established (just like a TELEVISION show, not all episodes are going to be great; however, you’ll continuously tune in to see the show).
The advantage here, too, is that each podcast can be made from any brand-new post on your site.
So you can always include the transcript to interest those who have the time and area to check out or listen.
Number 20. Re-Publish Content on a Different Platform
This procedure of posting content to new platforms can be scaled, scheduled, or can be done even manually by yourself.
You can share your existing content or the reviewed content to give it more marketing power, which is just an action that will take a few minutes and minimal effort.
Keep clear in your mind; you might need to adjust the headline and graphics for each new audience on each platform.
Here we give you some examples, some new ideas of platforms you can use to share your content to the audience you never reached out before:
Number 21. Insert Informative Checklist Into The Article | You Can Also Turn Them Into Engaging Quiz For Your Audience
A checklist is extremely important in your article, especially if you are reviewing a “how-to” article or a guide article. You will now take care to inset checklists of a process, of steps and actions needed, of places to remember or services to use, and so on!
Quizzes are nowadays more popular than ever.
Especially on social media!
Here are tools in the market, such as Qzzr, that enable you to create a simple Quiz starting from any topic.
For example, you can take the key facts from one of your old blog posts list, or from any web page, and turn them into a quiz.
- You can also attract returning visitors, including a link from the Quiz to your original content.
- You can raise awareness on social media; for example, you can be using educational quizzes based on checklists that you already published. You can also use the Quiz in your favor, asking a series of questions to see how your audience is prepared to evidence what information the public is craving for.
- Then you can take action and create even more new content about it!
Content repurposing workflow
Make up your mind and get to work!
Repurposing content can be a massive time-saver for content developers and website owners.
It has many benefits for SEO, reach, and a lot more.
You may even discover value in planning your repurposing alternatives before you begin a new post or short article.
One repurposing and sharing can absolutely lead to dozens of pieces of new ideas and new content.
As long as you focus on adding worth to the original material, your repurposing efforts should be effective.
You probably have more content than you think. With a little imagination, you can turn a single article, blog post, or video into several different pieces of content to use across the web.
Repurposing your content isn’t uncomplicated, considering that you may have to make some edits or include fresh material to what’s already there.
However, it’s a lot much easier than starting from scratch.
What’s your preferred way to repurpose your material?
Take action now!
Take a look at your existing content! This way, you’ll stop thinking about your website content as a one-time investment, but more as an ongoing all-time strategy.