The most efficient way to increase your business now!
A marketing strategy that will grow your business, allow you to become a distinguished name in your industry, and dominate your competition.
It has worked for me.
It has worked for clients.
So rest assured it is full of value!
The strategy: Content marketing
Yes, you read it right! Content marketing.
Let me say that there’s a huge difference between knowing about something and knowing how to use it in your business to go out there and make it work for you to get real results.
You see, well, most business owners and entrepreneurs know about the term content marketing.
They are doing it, making a ton of completely avoidable mistakes, wasting time and money, putting all efforts into creating content that nobody wants.
There is a better way to do content marketing. The only better way is a strategic way.
It all starts with understanding the difference between creation and distribution when we talk about content marketing.
The two separate parts are extremely important.
The content creation
Well, here we go again. There is a way to do it right, to make it deliver the outcomes you are looking for and improving your business.
Still, the second part is regularly ignored.
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The content distribution
The distribution part is astonishingly important and way too often overlooked.
The reason is that if nobody notices your content, listening or reading it, it doesn’t matter how great your content is.
If nobody knows you exist and how great your content is, nobody will use your content; and imagine who can buy from you? Nobody.
This is another fantastic myth in marketing: building it, and they will come.
Create stuff! Make it incredibly good! People will find it.
Nothing further from the truth!
It’s not the best businesses or best products or the best services, or the best content that wins, businesses, the products and the services and content with the best marketing!
This is why you need to spend a considerable amount of time on distributing your content marketing strategy.
Essentially thinking through how are you going to get people to see your stuff, email, of course, is a great way to do this, which leads me perfectly to this:
Why You Need an Email Marketing Plan ?
Engaging Your Potential Customers and Your Audience With Direct Response Marketing
If you are working to create an email marketing list, you reasonably ignored one of the most important resources you have: the connections already in your email inbox.
You probably already know hundreds, if not 1000s of people and you have been in contact with them through email at some point in time.
Alright, let's talk about content creation!
The first and most important piece of advice I could ever hope to give you when it comes to content marketing is content creation is really to do it!
Make content and make more content.
When you have selected and targeted where your ideal target market is actively present online, you are ready to double down there and create even more valuable content to connect better and engage.
The reality is that both your audience and your customers, clients, or whoever it is that you’re trying to serve and the social media algorithms themselves are always hungry for more content.
If you are currently posting once a month, try once a week; if you are posting once a week, plan to do it once a day!
This will be directly related to which platform you select.
You know, After all, posting 7 Instagram stories a day is not that impossible, but trying to create 15 YouTube videos a day wouldn’t be proposable.
Anyway, which way to approach, the goal is only one, to increase the touchpoints and the frequency you appear in front of your ideal target market.
Every touchpoint created means more trust and more opportunities for your market, finally, better for your business.
This is pretty easy to understand!
I mean, ask any target market who they would choose to follow, a business creating many touchpoints, a lot of content repeatedly, or a business staying silent not doing anything?
Now, fortunately, when it comes to crafting more content, you’ve got a couple of different options to find the style and tone that works best for you, the formats that work best for you and your audience.
The first effective content choice is video
It is no secret that face-to-face communication and video are the most effective and most efficient forms of marketing available.
The video captures much of the face-to-face interaction components.
The ability to see someone, hear someone, participating, and interacting.
People are consuming lots of video content, with every social media showing and prioritizing more video. Every social media, Facebook and Instagram, YouTube is now a prominent video platform.
Now, start small., grab a mobile phone, start recording to create short stories for Instagram or Facebook. The moment you feel more confident, you can jump to go live on Facebook, Instagram, or even YouTube.
If your target audience is there, you can also enjoy focusing on Instagram reels, which is their version of tick-tock. You can play with your audience, adding fun and synergies.
You can even decide to hire a videographer to film and edit all the content at a professional level
You can decide to go full in with dynamic content creations, sliders, templates, and every other sort of stock solution video. (That may not indeed work as well as being real but is still a good strategy)
Or maybe videos are not your thing. In this case, you can check out podcasting and take advantage of another long-form content: audio.
People do listen to podcasts for a lot longer than other types of content. Truly, any long media content allows you more opportunities to share ideas and build more trust-telling stories.
Then there is text-based content
Text-based content is still as relevant and effective today.
Sure, you might not achieve the same level of effectiveness as you would with video marketing. But, I actively encourage you to do it!
Your call to action
The mighty touch that all your content must include.
A call to action or CTA is a call to get someone to take action! Simply, question or suggestion you include in whatever content you’re creating, navigate to another piece of content, contact you, or directly buy your product.
Let's talk now about content distribution
You need to prioritize and strategize because some forms of content have specific discoverability elements. (organic elements)
Before you start creating, you can identify those elements that will help your content get discovered organically. You will create all content accordingly, designing it from the very beginning with the correct creation process.
Blog post. Sharability, along with SEO or Search Engine Optimization elements, will add chances of being found through search engines and keywords search intent.
The same thing happens with YouTube.
Research into the target market keywords, questions, style and format, topics titles, and thumbnails.
On Instagram, you still want to design your content finding ways to include relevant hashtags, for example.
All these actions and strategies will help your future content gaining better positions in the algorithm.
One of the other reasons I always suggest a decent YouTube strategy is because YouTube includes amazing search functionality.
I always suggest email marketing because your email list is probably your single most valuable asset. You can focus and enjoy promoting your content by email to ensure it reaches the people who want to see it.