Mobile First design from The Rise of Mobile-First Web Design: What Is It and Why Do You Need It?

The Rise of Mobile-First Web Design: What Is It and Why Do You Need It?

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    The Rise of Mobile-First Web Design: What Is It and Why Do You Need It?

    Mobile-First Web Design: What Is It and Why You Should Care?

    GetFutura mobile-first web design offers responsive web design and enterprise eCommerce.

    GetFutura Studio provides a complete solution for an effective presence online, everything you need to grow your business on the website or with our services to enhance and build your profits.

    What is Mobile-First Design?

    Mobile-first design or mobile-first web design is a website design concept first suggested by Apple’s then Vice President of Internet Software and Services, Jason Carolan, in March 2007 as part of the company’s design recommendations for the next iPhone.

    As the name suggests, the idea was to create a structured web experience and adapt to a mobile device first. In his mind and vision, users will be able to focus on what they need to do instead of always having to go to the desktop or another device to perform actions such as creating a new account or accessing existing information.

    The concept implies that the website’s user experience will adapt as they move around the mobile device or shift from landscape to portrait orientation.

    Why Mobile-First Design Matters?

    As more and more people live a digital lifestyle, online is the key to communication. Then, reach out and make more sales online is crucial.

    We are building the future with mobile-first web design to create the foundation and make your life online easy.

    It redefines the foundation of the online presence.

    With smartphones and smart technology advancements, it is important to adopt a mobile-first approach for your website, app, or customer service.

    Web design remains the strongest way to reach out to your customer; it is a powerful way to bring them into your world.

    Over the last decade, people have been downloading millions of apps.

    Mobile-First Design Increases Revenues

    The success of your online business depends on how well it is designed.

    People usually visit your website through their mobile devices and spending more time on them while browsing through your web pages.

    That is a good reason for you to adapt to this new trend. If you want to have a smooth conversion, you should make sure your website will be adapted for all devices and user tastes.

    Note: good mobile usability is a key concern when designing a website!

    Good usability involves testing the user experience of your website on multiple devices and screen sizes such as smartphones, tablets, and laptops.

    Make your site convenient and friendly to as many people as possible and make your website content easily accessible for mobile users. Your online presence is all about the perception of your products.

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    Mobile-First Design Delivers a Better User Experience

    Mobile-first design is, in fact, not the latest fashion. Rather it is a business evolution towards a fully responsive and fluid layout.

    Mobile-first design offers a better visual experience and drastically reduces users’ interaction time with your website and online store.

    Why Is It Necessary?

    The early pioneers in mobile-first design were the publishers, magazines and news sites. Mobile internet users are more likely to spend more time looking at online content.

    The inherent charm of “mobile-friendly” makes this an attractive design strategy. But it can also get confusing for web developers and design agencies.

    Who Can Benefit From It?

    For a company like GetFutura, it is easier to create a responsive web design.

    Why We Need It?

    The rise of Internet users has given birth to an upsurge in the mobile revolution.

    With the advancement of technology and an increase in mobile phones, the Internet has seen a rise in mobile usage.

    With more mobile users, the percentage of online shoppers has also gone up. Many brands have now resorted to their way of building a stronger brand. Their websites have become boring, showing the same content on the screen, with no interaction. They lack user engagement and do not have an online strategy to provide their clients with an experience, which they get from a more experienced and established brand.

    In this scenario, we have seen an increase in mobile-first web design in the last couple of years.

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    The Differences Between Mobile-First And Responsive Web Design

    In a nutshell, responsive web design is adjusting desktop sites to mobile screens – which is a direct opposite to the mobile-first design procedure.

    The responsive style starts on the desktop and scales down to smaller screens. The content, design and navigation decline to fit the mobile screens yet stay geared for “timeless” desktop sites.

    Mobile-first style is more similar to designing a mobile app and adjusting the design for desktop gadgets whilst keeping the qualities of a great user experience such as fast download speeds and structured content to engage the audience.

    Responsive website design assists the site content in fitting the screens of different gadgets immediately and in a manner that makes it comfy for users to read it.

    The mobile-first approach considers mobile users’ requirements first, arises from the more restrictive mobile end and works toward broadening functions for the desktop.

    The Future of Mobile-First Design

    The future of responsive web design isn’t the same for mobile devices as it is for desktops and laptops.

    In fact, according to Yahoo! experts, almost 60% of users access the web from mobile devices. This percentage is increasing now more than ever before.

    So, what does that mean for the future of responsive web design?

    It means that the next evolution of responsive web design is mobile-first design.

    Again, what is mobile-first design?

    It is a responsive web design made to be responsive to any mobile device. In fact, for some mobile devices, responsive web design is better than using native apps.

    In the past, we’ve seen several developers and agencies build sites for desktops and laptops and have followed through with the mobile clients.

    Mobile-first Design Principles

    When creating for mobile-first, then desktop, it is essential to arrange your info in primary, secondary and tertiary content to allow the essential content to be presented on the mobile website. Then more can be gradually contributed to the bigger desktop variation.

    There are a few mobile-first style concepts that you can follow. The content needs to be clear and succinct with all the important details available at first glance or within a basic click:

    • Keep the design simple
    • Make sure that your mobile site has a fast load-time
    • Keep the visuals captivating
    • Prioritize contact details


    It is essential to be up-to-date in terms of your technology, especially with a more streamlined and mobile-friendly web design that can be used across the board.

    While some interesting benefits of websites are designed in the same way as a smartphone screen, such as optimization, there are other dangers to be aware of.

    In light of this, it is imperative to look at your mobile marketing strategy. Make sure it is mobile-friendly, and make sure you have a proper landing page and optimize everything.

    Find out more on the GetFutura website.

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